The LIGHTNING STRIKE FIRE STARTER was designed to be the BEST, self-contained survival fire starter you can buy. Our Patent Pending design is not a toy, trinket or novelty piece, nor is it intended to be such. People who never leave the security of their home or vehicle may not be attracted or understand the importance of what we offer. However, those serious or professional individuals who operate in the outdoors under less than ideal conditions will appreciate the design features and the ability to create as fire on DEMAND!